? Or is he just another victim of a multi-billion dollar
media industry that uses sex as it’s main ingredient to generate more revenue,
money and power.?
There is no doubt that sex sells
Story by Pascal Molliere;
There is no doubt that sex sells, above all else. Sex is the
biggest most lucrative subject on planet Earth when it comes to sales, and in
spite of political correctness or the horrors of some of the worst cases we
hear about, the problem becomes an oversaturated and numbing issue that we can
tend to take for granted these days, as more and more stories emerge about
people in positions of power and influence.
The very people who were also used to generate similar
headlines when they were selling music videos, records or downloads, or
real-estate or films and tv shows. Sex scandals today are ten-a-penny, just
another mass-shooting, or terror attack, right? Much in the same way as
mass-shootings, or suicide bombings have become so frequently reported, sexual
assaults and sexual misconduct are beginning to reveal another truth in all of
these ‘headlines’.
That the media industry is worth an eye-watering $22
trillion annually. And that’s not taking into account the industries that place
these well-known icons into their respective positions in the first place. The movie industry ? Add another $500bn, just
in one year, and that’s just the US film industry.
Globally, the film industry is worth a whopping $16trillion
a year.
Real-estate? Fashion? Sport? We can only begin to imagine
the revenues and values of such
behemoths, and other massive global machines, where once these
well-known names first made their marks. They’re all open-season it seems to an
industry that sits quietly in the side-lines, pumping out misery and
negativity. Profiteering from scandals and stories, selling ‘news’ of people’s
sorrows and pain. Making more pain, and selling it back to us.
I’m talking about NEWS.
When we begin to examine how the news industry feeds off all
other industry, making money out of manipulating us all, and getting away with
it - for centuries, we can start to really deconstruct the myths and start to
piece together the real scandal. News - what is it? Do we trust it? Can we
trust it? What happens when bad news hits us personally? Do we like it when
someone hears our bad news? Don’t we want to shy away from those not so easy
subjects we want to keep to ourselves?
In an age where ‘openness and transparency’ are banded
around like commandments in the bible, should we not start to take a closer
look at an industry that continues to make trillions of dollars on the backs of
all our pain? Can we not imagine the pain and sorrow of having all our worst
fears exposed for all to see, and ask ourselves who benefits from knowing such
bad news? Why does it even matter? Can’t we simply get on with living peaceful,
happy lives with one another in harmony?
Effectively, this is the fundamental driver of what bad news
is.
Taking what are fundamental parts of humanity and exposing
them. Taking someone’s sensitive information and telling everybody else about
it. It’s almost like a racket. An industry that exposes people’s sensitive
information, but it has become so out of control, so easily spread via the
internet, that sometimes a story can spread faster than we can even think.
But if we don’t start to regulate and control the news
industry, we are in danger of losing our minds. We, the people are born with an
innate sense of instinctive mechanisms. Fundamental, natural defences that are
designed to save our lives. Human reflexes and natural reactions that protect
us against things we don’t really know about or realise when we are born.
We blink when anything threatens or comes close to our eyes.
We put our arms out naturally if we fall, and we are born with instincts that
stop us from hurting ourselves. But as we develop, and as we grow, we become
conditioned, manipulated and directed. From schooling, to tv, to newspapers,
images and advertising. So much so that the more we learn, the louder some
messages have to be to cut through the relentless bombardment of information
that fights for our attention.
News and media find that they have to compete for ever
decreasing attention spans, and since the internet, we have now become
creatures where if a message isn’t delivered in split second timing, we simply
click away to another page.
The average time now spent on a web page is less than 2
seconds.
But that’s ok, because it’s there forever. We can always
click back, or look it up some other time. Right?
But it’s the headlines that tend to stick. And in an age of
split second attention spans, these ‘sound-bites’ of garbled yet piercing
stories tend to change opinions so rapidly, it’s almost like the volatile and
changing values of bitcoin when confidence leaves the markets. Nowadays, all it
takes is just a few words to send the markets reeling into a nose-dive panic
sell situation, where billions of dollars are wiped from the value of a stock
on the say-so of Alan Greenspan or Warren Buffet.
There is no doubt that news is a fundamental aspect of our
industrial world, but now in an age of such fierce competition for such shorter
and shorter attention, are we not at risk of an industry taking control of our
entire worlds with manipulated and distorted stories that simply are used to
shift vast amounts of wealth from one part of a bank to another? Of course
there are some very horrific and terrifying things that happen in the spectrum
of human behaviour. Death and destruction, war and famine, drought and
starvation.
For More Information:- Pascal Molliere

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